With measles outbreaks continuing to surface in parts of the country, a webinar on 25 September (1.30pm–2.30pm) will look at how local systems have actually responded — drawing on real experience from Birmingham and Solihull, and the London Borough of Enfield.
The session isn’t a general awareness piece. It’s built around practical insights and effective approaches for improving vaccine uptake specifically in underserved communities, where outbreaks tend to take hold fastest and are hardest to bring under control. Speakers will cover how to build trust and confidence in specific communities, and how to improve access through tailored engagement, communications and service delivery, rather than a one-size-fits-all campaign.
For practices, this is worth attending even if you haven’t had a measles case locally. Outbreaks move between areas, and the barriers to uptake in underserved communities — trust, access, communication — tend to look similar wherever they show up. Learning what’s worked elsewhere is cheaper than learning it from your own outbreak.
Worth doing now: register for the session, and if your practice serves communities with historically lower MMR uptake, come with a specific question about what’s actually held people back locally, so you get something practical out of the discussion rather than just the headline points.